well, this is kind of huge. h&m is launching a new brand called “& other stories”. the first shops are supposed to launch in the spring of 2013 and in the video below you can already see some of the shoes they will be selling. the brand name represents their aim: create a wide range of clothes, bags, shoes, accessories etc. to maintain your own style and create your own story. 


i am pretty excited about this, even though one of my aims for 2013 is to shop more aware. companies like h&m produce in horrifying conditions in china, bangladesh any many other countries where the minimum loan that companies like h&m pay the factory workers is incredibly low and insufficient in order to survive.