11FESTIVAL WEDNESDAY

June 9, 2011| 8 Comments

Its midnight and I am trying to put together a nice post with some impressions from today before some holy hours of sleep and getting up at 6 am to take off for another really busy day.

So my highlight today was definitely CHRISTINA BERGER who showed her pieces at Studio Kasulke. The location and set up was very clean and simple, but absolutely expressing her style. I got to talk to the designer for a little bit and really liked her. The motto “less is more” always works. At least for me.

Less exciting was the HIDDEN SALE at Le Meridien. The hotel is quite nice but that sale was pretty much a joke, the mood also a little too snobby/stuck-up for me.

Last but not least, after getting soaked in the rain, I arrived at f6, where also WE BANDITS took place yesterday. The invitation for the CONTINGENCE fashion show said 7pm, so I had to wait for 1 1/2 hours until it actually started. Well I am a talkative person so I wasn’t too devastated. The actual show was… well… interesting. I did like some pieces but some of the models seemed like they were on valium or any other type of tranquilizers, haha. Also I won’t really mention the photos they put up. But: the projections looked really cool and worked really well with the collection.

CHRISTINA BERGER

HIDDEN SALE

CONTINGENCE

11FESTIVAL

June 8, 2011| 14 Comments

So yesterday was a super busy but exciting day. I got lunch with my bestie at a really cool organic restaurant before I started my tour. First stop was the second edition of WE BANDITS, the pop up store. Again, like last time, they had amazing pieces in an amazing set up. The whole atmosphere there was really inviting and friendly.

Second stop were the FASHION TALKS at the stunning Sofitel hotel in Vienna. It’s fairly new and a really cool location. The discussion was super interesting, covering current developments concerning inherited companies and locally produced goods. Guests were Lidewij Edelkoort, the famous trend forecaster, Risto Bibmbiloski, the fashion designer, Till Reiter, CEO of the Vienna based shoe manufacturer Ludwig Reiter and Monica Titton, a doctorate candidate of sociology at Vienna University. The host was Katrin Seidler, who is working for Jil Sander Navy Line. I won’t bore you with every detail of the discussion, but what impressed me the most, was Edelkoort’s statement about companies acting too much through marketing strategies. She said every customer will smell too much marketing and punish the company with boycotting them. Customers are looking for authentic and true products, the good needs to have a reason to be there.

My final stop at night was the opening of ESTHER VÖRÖSMARTY’S exhibition “Fieberblase”. The host is yoshi’s contemporary art gallery, which has opened in March and is located at Wollzeile in Viennas old town. It’s part of the DOTS restaurants, which revolutionized experimental sushi in Vienna. Unfortunately the owner wasn’t really interested in giving an interview, so I don’t have that much information for you. The location is really cool and their pieces focus mainly on pop art and such.

Anyway, today’s another exciting day, more photos coming!

WE BANDITS

Fashion talks: beyond heritage @ Sofitel Vienna

Yoshi’s contemporary art gallery

my week!

June 7, 2011| 15 Comments

okay, so this is one of the busiest weeks i’ve had in a long time. the festival for fashion & photography is taking place in vienna this week and i am excited to take part in some events. at the end of the week i will be going to lower austria to do something else, a training! my training contains explosives and doing fireworks. guess what it is? anyway, i’ll keep you updated on that, but here’s my schedule for this week:

tuesday:
|| WE BANDITS pop up store #2 (i already posted about them here)
|| Beyond Heritage fashion talks @ Sofitel Vienna (livestream here)
|| Exhibition opening Esther Vörösmarty @ Yoshi’s Gallery