one thing that makes me sad about the fashion world is the lack of innovation. there’s barely any designers out there that come up with new ideas. that’s why I was quite impressed when I heard about george bezhanishvili‘s project “reasonable luxury”. george studied in my hometown vienna at the university of applied arts and is now based in new york. i saw one of his shows last year at the austria fashion awards last year and it left quite a memory.


george now came up with a u fundraising project for his ss 2013 collection. his goal is to produce the upcoming collection entirely in US, giving fashion jobs to over 14 individuals, presenting the collection at the new york fashion week and what’s most important: make it reasonably priced. he specially designed rewards, so within helping him with the project you will be able to obtain original GB accessoires and artworks.


it’s really easy: go to this website and donate as much as you want. there’s nothing that’s not good about this project. really.